SPR+

Swiss Poster Research Plus
In October 2006, Swiss Poster Research Plus AG launched the provider-independent SPR+ Expert campaign planning tool based on the Swiss GPS mobility survey. Studio, a sub-instrument, offer general planning guidance and assistance in establishing a strategy. Another sub-instrument, Planning, allows media planners to reconcile the specific bids received from different providers and then to evaluate and optimize them according to various criteria. The visualization of the campaign is handled by the integrated geographical information system (GIS). After completion of the planning phase, SPR+ Expert allows the automatic generation of detailed booking schedules as well as performance and cost reviews.