The WOOHW! Conference will begin at 4:30 p.m. in the Stage One Event & Convention Hall Zurich, with two distinguished voices from the industry kicking off the event. Prof Oliver Errichiello – brand sociologist, consultant and author of 25 specialist books – will talk about the importance of truthfulness in advertising. He says:  “Brands lose relevance when they ignore reality – not when they aren’t as loud. In a world full of deception, truthfulness is the most radical form of advertising.” Regula Bührer Fecker is an influential figure on the Swiss communications scene. The two-time “Advertiser of the Year” has been advising companies as a strategist for over 25 years and breaks away from the usual conventions of well loved and trusted brands. She says:  “I’m convinced that something else is important in our world in 2025.” She will reveal what exactly that is in her presentation.

Afterwards, the two will discuss key questions about brand management in the trade-off between over-stimulation, changing values and crisis of confidence together with other guests from the Swiss advertising industry. The panel discussion will be moderated by Anna Kohler, Editor-in-Chief of the Marketing & Kommunikation magazine. This will be followed by a networking drinks reception for in-depth discussions and chats with the speakers, panel guests and peers. The WOOHW! Conference and WOOHW! Award Night will be hosted by moderator and journalist Bigna Silberschmidt.

The Swiss Out of Home Award Ceremony will begin at 7 p.m., with the awards for the creators of the best works in five categories and the main prize of “Campaign of the Year” being handed out. A dinner party will round off the programme. Sponsors such as Setaprint AG, Richnerstutz AG, Burri Public Elements AG and Media Focus will stage special highlights, while “sax o’conga” with singer Tanja Dankner will provide the soundscape.

Further information
www.woohw.ch/conference-2025 
www.errichiello.de 
www.lastrategiste.com