The Verband Aussenwerbung Schweiz (Outdoor Advertising Switzerland Association – AWS) is counting on an increase in genre marketing. This includes the WOOHW! industry event with a creative competition, which will take place for the first time at the Stage One Event & Convention Hall in Zurich on 13 September 2023. The event will open with a specialist conference for registered guests followed by the Swiss Out of Home Awards presentation before an invited audience, and finally there will be a party.
Christian Brändle, Jury President and Director of the Museum für Gestaltung Zürich: “The major providers in the field of Out of Home Media have joined forces to launch a new, broad-based and national creative competition. The Swiss Out of Home Award brings together the best posters and the most promising ideas in digital outdoor advertising. A multilingual expert jury with representatives from culture, agencies, media planning and major advertising customers will select the best work of the year from all over Switzerland, which will be celebrated at the award ceremony in September.”
The expert jury
Christian | Brändle | Museum für Gestaltung Zürich | Direktor (Jurypräsident) |
Jonas | Eliassen | Havas AG | CEO |
Melanie | Felder | AMAG Import AG | Head of Marketing Volkswagen Personenwagen |
Elise | Gaud de Buck | Plates-Bandes | Visual Communication Designer |
Pam | Hügli | Serviceplan Suisse AG | CEO & Partner |
Michael | Kamm | Trio SA | CEO |
Heike | Kammerer-Vercelli | Nestlé Suisse S.A. | Head of Marketing & Consumer Communication |
Dennis | Lück | BrinkertLück Creatives | Owner & CEO |
Monica | Märchy | Studio Way AG | Partnerin & Creative Guide |
Dang | Nguyen | Credit Suisse AG | Global Head Strategy, Brand & Advertising |
Marco | Rose | Mediatonic SA | Co-Owner & Head of Strategy |
Jonas | Voegeli | Zürcher Hochschule der Künste | Head of BA Visual Communication |
Manuel | Wenzel | TBWA Switzerland AG | Chief Creative Officer |
Thomas | Wildberger | Prophet GmbH | Partner & Präsident ADC Switzerland |
Six competition categories
Outstanding, intelligent, creative, ground-breaking and excellent analogue and digital Out of Home advertising campaigns are sought for the awards. Relevant and surprising ideas are encouraged. In addition to gold, silver and bronze in each category, a “Campaign of the Year” will be awarded as the overall winner.
- Culture
- Commercial National
- Commercial Local & Regional
- Digital Out of Home
- Out of Home Innovations
- Public Service
The registration platform will open in March
By the way, you don't have to be a major agency to stand out at the Swiss Out of Home Awards: entry to the competition is free of charge. The competition accepts analogue and digital campaigns that were created by an agency, graphic artist, individual, freelancer or company responsible for conception based in Switzerland or the Principality of Liechtenstein. From 1 March to 30 May 2023, work that has been displayed or broadcast between 1 January 2022 and 30 June 2023 can be submitted online. The shortlist will be judged and published in June. The winners will be announced at the award ceremony during the WOOHW! industry event on 13 September 2023.
All details on registration, the competition regulations and judging will be published from March on www.woohw.ch. Details on the WOOHW! industry event will follow later.
Information for media professionals
Nadja Mühlemann, Managing Director AWS
Tel. +41 58 220 70 71, office@aussenwerbung-schweiz.ch