Launch of the ‘Pro Plakat’ group

Growing calls for bans on posters and digital screens, particularly in the cities of Bern and Zurich, have prompted the AWS Outdoor Advertising Switzerland association to intensify its efforts against impending restrictions. The newly founded ‘Pro Plakat’ group is an open, nationally and locally active movement of individuals, organisations and companies committed to preserving Swiss posters as the voice of Switzerland and its cities.

The driving force behind the initiative is the AWS Outdoor Advertising Switzerland association, joined by IG DOOH. On 10 September 2025, the movement was officially launched on the sidelines of the Zurich City Council meeting. The launch coincided with a rally during which petitions by Matthias Ackeret (“Zurich shall shine”) and the FDP (“No to advertising bans”) were formally submitted to the President of the City Council.

All information about the ‘Pro Plakat’ group and its many supporters can be found at www.pro-plakat.ch

Press Release «Pro Plakat»: https://pro-plakat.ch/wp-content/uploads/2025/09/Medienmitteilung_Lancierung-Pro-Plakat.pdf

Information for media representatives
Markus Ehrle, President of AWS
Tel. +41 58 220 70 71, office@remove-this.aussenwerbung-schweiz.ch

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