The independent jury of specialists, consisting of 14 figures from advertising, culture and design headed by chairman Christian Brändle (Director of the Museum für Gestaltung Zürich), considered and evaluated all of the competition entries. ‘There are some true discoveries on the shortlist. The 34 nominees impressed the jury with qualities such as aesthetic idiosyncrasy, precise realisation of their marketing message, and artistic integrity,’ says Christian Brändle.

The shortlist illustrates the wide range of clients and application areas covered by Out of Home Media. The selection – to name just a few examples – ranges from the vibrant ‘Colori del Ticino’ campaign from Ticino Tourismo and the Pantone Color Institute to the large-format portraits of young filmmakers presented as visuals for the 57th Solothurn Film Festival; from the awareness campaign ‘Daheim’ for emergency shelter Nemo to ‘The Rip’, a motif in which Tamedia shows how its media professionals reveal the greater depth behind simple news images.

Announcement of winners
But the main question is: who will ultimately win the gold, silver and bronze awards as well as the overall award – chosen from among all the categories – for the ‘Poster of the Year’? The winners will be announced at the WOOHW! event on 13 September 2023 in Zurich, where they will receive their awards in front of around 500 guests.

Shortlist at a glance
See the separate overview of all nominated campaigns

Further information
www.woohw.ch