Working in conjunction with the advertising agency Euro RSCG Zurich, the trade association has devised a poster campaign that highlights the advantages of poster advertising quickly and strikingly, thus demonstrating how poster advertising is intended to work. The core concept of the campaign is to spotlight the poster as a major medium. The size of the poster stands for the huge potential of brand success. This is visualised using small yet highly successful products, which – shown in almost original size – graphically demonstrate the power of poster advertising. All under the slogan “For great Ideas. The Poster.”. It proved possible to sign up icons of the brand world including Victorinox penknives, Haribo sweets, BIC razors and Duracell batteries for the campaign. As of right now, the subjects can be seen in various formats and on e-boards and e-panels throughout Switzerland.
To coincide with the launch of the campaign, AWS is also rolling out a revamped website that has been updated to incorporate the latest happenings in outdoor advertising.
About AWS:
Outside Advertising Switzerland (AWS) is the umbrella organisation for companies and people in Switzerland interested in outdoor advertising. It champions the interests of out-of-home media. A trendsetting form of advertising that boasts a long tradition and high levels of acceptance, it is the only medium to provide a forum for communications in public space. In an ever faster-moving world with ever-increasing mobility, the medium – and with it the poster as a form of advertising – has lost nothing of its original power and strength. Be it in printed or digital form, it is ideal for promoting sales, boosting awareness and building image among broad swathes of the population, and can be deployed for a specific period or location, or even for a specific target audience.
Contact:
AWS Outdoor Advertising Switzerland
Mélanie Giger
Managing Director
Giesshübelstrasse 4
8045 Zürich
Phone +41 58 220 71 53
office@aussenwerbung-schweiz.ch
www.outdoor-advertising-switzerland.ch
www.aussenwerbung-schweiz.ch
www.publicite-exterieure-suisse.ch
www.pubblicita-esterna-svizzera.ch