All members of the AWS Board stood for re-election at the 2024 Annual General Meeting and were elected unanimously: Markus Ehrle (Chairman, APG|SGA), Christoph Marty (Vice-Chairman, Goldbach Neo), Beat Holenstein (APG|SGA), Robert Furger (Goldbach Neo) and Gregor Zimmerli (Aktiv Werbung).
The companies Excom Media AG and Smadooh Media have now joined Outdoor Advertising Switzerland. They support its aim to further develop the analogue and digital Out of Home Media market in areas such as media research, education, digital transformation and genre marketing. The nine Out of Home advertising companies that have joined forces in AWS are jointly committed to qualitative and efficient analogue and digital advertising solutions in public spaces.
AWS can look back on a successful year in Out of Home Media. Out of Home Media has grown much faster than other media in 2023 thanks to its qualities – a trend that is expected to continue in 2024. AWS envisions a positive future for the category: Out of Home Media enjoys a very high level of public acceptance and, as the last true mass media, has the most advantageous carbon footprint of all advertising media. Out of Home Media also reaches young, mobile target groups and stands out due to an attractive cost-benefit ratio when compared to other media.
AWS’s activities in 2024 have focused on combatting bans and restrictions on essential commercial advertising; transparent and vendor-independent media research; and highlighting Out of Home Media’s high economic added value. In addition, genre marketing has increased. This includes the industry event “WOOHW!”, which will be held for the second time on 19 September 2024 in Zurich under the joint sponsorship of AWS, and will feature a specialist conference and the presentation of the Swiss Out of Home Award. AWS also participates in the cross-border trade magazine OOH!. This free e-paper is published four times a year and informs advertisers, agencies and creative professionals about developments in Out of Home Media in Germany, Austria and Switzerland.
Further information
About AWS: www.aussenwerbung-schweiz.ch/en
About the industry event: www.woohw.ch
About the trade magazine: www.ooh-magazin.de
Information for media professionals
Nadja Mühlemann, Managing Director AWS
Tel. +41 58 220 70 71, office@aussenwerbung-schweiz.ch