Formats

Plan
Select the advertising media you wish to use, based on the goals of the individual campaign. The medium can be planned at defined time intervals. The main formats and their characteristics are described simply and briefly below.

F4 – Classic
Quantity and quality at an incomparably low price. Simple site materials and choice locations, primarily in pedestrian areas, lend the F4 world format considerable advertising value. There are over 30,000 faces in all major Swiss urban areas. You can achieve the greatest reach and contact opportunities with good distribution.

F200 – The city poster
The popular F200 portrait format targets a broad urban audience. Most spaces are free-standing: in main streets with high footfall, on squares and in urban pedestrian areas. Ideal campaign composition: 90% street spaces combined with 10% station spaces.

F200L – The city backlit poster
F200L poster spaces light up city centres and line main thoroughfares with high footfall. Your target audience: young people, pedestrians, drivers and commuters. When combined with street furniture – bus/tram shelters, city maps, telephone booths – these translucent formats attract the greatest attention: day and night.

F12 – The wide format
The dynamic wide format F12 stands out in both urban and rural areas. The ideal campaign composition of 90% street spaces with 10% station spaces targets an attractive, mobile audience.

F24 – Size matters
Measuring seven square metres, the F24 sets new standards when maximum visibility and efficiency are required. The F24 formats are located exclusively at high-footfall locations. In addition, a new LED illuminating system that functions like a backlit poster – a world first – attracts additional attention at selected locations.

Extra-large format
The APG|SGA Mega Poster and its extra-large format make an even greater impact

Specializing in fixed and temporary large-format billboards stands out from the crowd and gets people talking. Posters that turn our ideas about advertising and brand marketing on their head and offer many fascinating possibilities for creating unconventional, high-impact ads that get everybody talking. The result: campaigns that create high awareness and significantly increase sales.
www.apgsga.ch/megaposter
www.clearchannel.ch/megaposter
www.format12.ch