FOR GREAT IDEAS. THE POSTER.
Posters are an exciting, trendsetting form of advertising, boasting a long tradition and high levels of acceptance. They are the only medium to provide a forum for communications in public space. In an ever faster-moving world with ever-increasing mobility, they have lost nothing of their original power and strength. Be it in printed or digital form, they are ideal for promoting sales, boosting awareness and building image among broad swathes of the population, and can be deployed for a specific period or location, or even for a specific target audience. Yet to work, they have to be one thing more than all else – they have to be quick and simple, understandable, striking.
To communicate all this, we are launching a campaign which is precisely that: quick, simple and striking.
The size of the poster represents the huge potential of a successful brand. This is visualised using small yet highly successful products, which – shown in almost original size – graphically demonstrate the power of poster advertising. All under the slogan: “For great Ideas. The Poster.”.It proved possible to sign up icons of the brand world including Victorinox penknives, Haribo sweets, BIC razors and Duracell batteries for the campaign, all of which have relied upon out-of-home media in their successful brand history.
